Red Herring Steam Badge

1. Go to the Ikaruga Store Page in your Browser (not the Steam client!) -> Ikaruga Store Page: http://store.steampowered.com/app/253750
2. Make sure you are logged in.
3. Type SEARCH on your keyboard, yes TYPE, like you make words
4. Press ENTER (numpad) on your keyboard, and a little window pops up.
5. Type 1v7531 in the window, and hit enter.
6. Now you have your free badge!

https://www.youtube.com/watch?v=5YGdi8PRsVE

How do people find this stuff out?

Whats the point in the badge?

To get 100 xp on steam level.