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When a press conference pops up in Football Manager 26, you’re given the choice to either attend it yourself or delegate it to an assistant. While it might be tempting to let your staff handle it, even an assistant with strong Media-Friendly Handling Style, People Management, and Motivating attributes can sometimes respond in ways that don’t align with your expectations.
For example, they might talk about resting key players when you have no intention of doing so or, even worse, suggest that selling a young star is a reasonable option. These comments can create unnecessary problems within the squad, affect morale, and even upset fans.
This is why handling press conferences yourself is usually the better option. It lets you control the narrative, keep morale high, and manage how the media sees your team. It might seem like a small detail, but doing it consistently can give you an edge both on and off the pitch.
Attend Press Conferences
I don’t pay much attention to what journalists actually ask anymore. I just follow the game’s response tendencies. The game clearly favors positive answers, which makes sense. A calm, confident, and positive manager leads to a more united and motivated squad.

How to Respond Press Conferences
Most of the time you can safely spam the 2nd positive option. This is the most reliable approach in FM26.

⚠️ Gestures have been removed in Football Manager 26, so there’s no need to think about combinations or tone anymore. Everything is more straightforward now.
Press Conferences Results
- Media Handling
⚠️ You can no longer see progress on your manager profile, but the impact is still noticeable through how your team reacts.
- Higher Team Morale
Players stay motivated and respond better to a consistently positive approach
- Increased Relations
Stronger relationships with players, the media, and the board
💡 Though press conferences might feel repetitive, they are still an underrated tool in Football Manager 26. Keeping things simple and consistently choosing positive responses will help you maintain a happier squad, a better reputation, and stronger overall performance.
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